Financial Influencer Marketing
We make regulated
brands famous. Legally.
Currently accepting three new partners for Q3
The Brief.
Meridian Neobank had burned through two agencies. Both promised "authentic content." Neither understood that a single unqualified forward-looking statement could trigger an SEC inquiry. Their CMO, Priya Nair, came to us with 18 months of stalled campaigns and a compliance officer who'd started cc'ing legal on every brief.
The constraint was precise: every claim about yield, every mention of FDIC coverage, every comparison to legacy banks had to survive a review by their Chief Compliance Officer before a single frame was shot.
Regulatory Context
SEC Rule 17a-4 governs communications. FINRA Rule 2210 covers retail communications including social media. Any performance claim requires a 1-year, 5-year, and 10-year comparison where applicable.
The Problem, Stated Plainly
Previous agency scripts failed compliance review 9 out of 12 times.
Creator selection was driven by follower count, not financial literacy.
No documented review chain. No audit trail. No legal protection.
9/12
Scripts Failed Review
18mo
Stalled Pipeline
Meridian Neobank — CMO Engagement, Q1 2025
“Every script reviewed by a Series 7 holder before it reaches the talent.”
Marcus Chen
Finance Creator — Series 65 Licensed
2.4M
TikTok Followers
8.3%
Avg. Engagement Rate
94%
Audience 25–44
The Creator
Match.
Wealth management firm Hargrove & Associates needed to explain fee-only fiduciary advice to a generation that gets its financial education from 60-second videos. Their compliance officer, David Park, had one condition: the creator had to hold a securities license.
We matched them with Marcus Chen — a Series 65-licensed financial planner who built his audience by demystifying investment fees. Not an influencer who dabbles in finance. A financial professional who happens to create content.
Content Approach
Review Chain — Every Campaign
Brief
Client CCO
Script
Series 7 Review
Creator
Talent Approval
Final Cut
Legal Sign-off
Publish
Audit Log
“We don't cast creators. We cast compliance-cleared communicators who happen to have an audience.”
The Result.
Fintech founder Aisha Okonkwo had built a crypto lending product that genuinely helped underbanked communities access credit. Her legal team had stripped every human story from the marketing. What remained was a compliance document no one would watch.
We rebuilt the content strategy from the disclosure up — finding the human truth that lived inside the regulatory language, then matching it to a creator whose audience was exactly the community Aisha built the product for.
Campaign Parameters
Platform
TikTok + Instagram Reels
Duration
6 Weeks
Regulatory Framework
FinCEN + State Lending Laws
Creator Tier
Mid-Macro (800K–2M)
Review Cycles
3 per Script
Zero Violations
Audit Confirmed
The Number That Mattered
4.2M
compliant impressions.
Zero regulatory flags. Zero legal interventions. One audit-ready content archive.
0.
Compliance Flags
3×
Industry Avg. Reach
6wk
Turnaround
New Partnerships
Request
a Seat.
We work with three new partners per quarter. Not because we can't scale — because we won't compromise the review process that makes this work.
If your brand operates in a regulated industry and you're tired of choosing between legal safety and cultural relevance, this is the conversation to start.
What We Bring
Series 7 & Series 65 licensed reviewers on staff
Pre-vetted creator network cleared for financial content
Full audit trail delivered with every campaign
Direct line to your compliance officer, always
Application